Trust and concern in consumers' perceptions of marketing information management practices

George R. Milne, María-Eugenia Boza

Has this study been replicated?

The atlas records 1 replication of this study. Recorded outcomes: 1 successful.

Revisiting Trust and Privacy Concern in Consumers' Perceptions of Marketing Information Management Practices: Replication and Extension, Swani et al. (2021). Outcome recorded: successful. The new analysis shows that building trust still has a greater effect than reducing privacy concern on consumers' willingness to participate in information markets. View paper